Meet The Game-Changing VolumeCare+ Mascara!
See why 170,000+ mature women are calling this “The best mascara they’ve ever tried”.
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Save up to 30% with our bundle deals.
Your body changes as you age. Your beauty products should too.
At Rumi Cosmetiques our goal is to craft beauty products that evolve together with you. Embrace a novel approach to mature beauty that's fully tailored to your needs.
What makes it the best:
For sensitive skin & eyes- Active ingredients that nourish & repair
- More potent & effective formulas
- A scientific approach to beauty after 50
Best Sellers
Shop products that are most loved by thousands of mature women.
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Get our best-selling duo at the lowest available price!
Mascara + Eyeliner
A powerful duo that’s designed to define, accentuate, and awaken your eyes for a timeless and captivating look.
Included in the bundle:
Add To Cart - £47
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Mascara + Eyeliner
The Rumi Blog
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For years, older women have been on the hunt for the perfect makeup product— one that enhances their natural beauty without settling into fine lines or drying out their skin. ...
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As summer arrives, it's time to get excited, bask in the sunshine and enjoy the vibrant season! However, for women over 50, our summer beauty routines can come with unique...
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Hi there, beautiful ladies! It's Kate here, the founder of Rumi. I received a truly engrossing message this week from a lady that has just seen our newly launched color...
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In the dynamic landscape of beauty, one often neglected aspect deserving our attention is the world of eyebrows. Navigating the world of brow styling can be a bit trickier than...
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Hi there, ladies! Kate here, the founder of Rumi Cosmetiques. The Rumi Blog is something that holds great significance for me. It's a place where I can write my heart...
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