“Skipped the Salon. Saved $150. Looks even better!”
HairMagic+ makes thin spots vanish & greys disappear in seconds.



“Skipped the Salon. Saved $150. Looks even better!”
HairMagic+ makes thin spots vanish & greys disappear in seconds.



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Save up to 30% with our bundle deals.


Your body changes as you age. Your beauty products should too.
At Rumi Cosmetiques our goal is to craft beauty products that evolve together with you. Embrace a novel approach to mature beauty that's fully tailored to your needs.
What makes it the best:
For sensitive skin & eyes
Active ingredients that nourish & repair
More potent & effective formulas
A scientific approach to beauty after 50
Best Sellers
Shop products that are most loved by thousands of mature women.
Bundle & Save
Get our best-selling duo at the lowest available price!
Mascara + Eyeliner
A powerful duo that’s designed to define, accentuate, and awaken your eyes for a timeless and captivating look.

Included in the bundle:
VolumeCare+ Mascara
LushLine+ Waterproof Eyeliner



Mascara + Eyeliner
The Rumi Blog
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Part 1: How Our Lashes Grow and What Changes with Age Eyelashes may be small, but they are surprisingly complex. 💞They protect our eyes from dust and debris, enhance our...
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As women, we expect changes with age, but many of us are caught off guard when our lashes begin to thin, shorten, or lose their fullness, especially during perimenopause and...
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As women, our hair often feels like an extension of who we are. So when it begins to thin, especially in our 50s, it can feel unsettling. But know this:...
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Hi there ladies! Kate here again. 💕 If you’ve ever stood in front of the mirror, adjusting your hair just to cover thinning areas or a widening part, you’re not alone. It’s...
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As we age, our beauty routines often need a refresh — not because we’re doing anything wrong, but because our skin, lashes, and needs evolve. For many women over 40,...
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Hi there, ladies! Kate here, the founder of Rumi Cosmetiques. The Rumi Blog is something that holds great significance for me. It's a place where I can write my heart...
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If there’s one thing Lesley knows, it’s eyeliner - and how to make it work for every age, eye shape, and confidence level. In this Q&A, she shares her personal...
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In today’s fast-paced world, our well-being is more important than ever. While physical health often takes center stage, our mental and emotional wellness deserve just as much care and attention....
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Makeup should enhance, not age you! Here at Rumi Cosmetiques we’re here to guide you through common mistakes and offer easy fixes to help you look and feel your best....
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Hello beautiful! Let’s talk about something we’ve all been tempted to do: hitting the pillow with makeup still on. 💕 We’ve had long days, fun evenings, and nights when our...
Read MoreTrusted By 170,000+ Women
Having literally tried hundreds of mascaras over the years, I’ve finally found one that doesn’t irritate my hyper sensitive eyes OR leave me looking like a panda a couple of hours into the day. And I've definitely noticed my lashes getting longer thanks to the active ingredients.
Goes on smoothly. Stays on all day without smudging or running. Recommend to every mature woman! I’ve tried a few of the ones out there recommended for my age (51) they didn’t work. I almost gave up but thought I’d give Rumi a try. I’m glad I did. This works like a charm!
Yes, I've tried them all! And the reason I haven't stuck with one, so far, is I've been slightly disconcerted with the ingredients, because I have very sensitive eyes. That's why I tried this serum. I can't actually remember what number tube I'm on. Which says it all, I guess!
I am fair and have always had problems getting a decent eyebrow color that looks natural. With the PowerBrow+ Gel I can build up not only the coverage but also the shade I need to suit my complexion. It works very well for me and it will be my go to eyebrow tinted gel.
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