As seen in

Bundle Deals

Save up to 30% with our bundle deals.

Save £9
1 Month Supply

Mascara + Lash Serum

Save £8
Mascara + Eyeliner

Mascara + Eyeliner

Save £13
1 Month Supply

Mascara + Eyeliner + Lash Serum

Save £39
Lash Serum + Brow Serum

Lash Serum + Brow Serum

Save £41
All Colour & Highlighter Sticks

All Colour & Highlighter Sticks

Save £9
Mascara + Eyeliner + Brow Gel

Mascara + Eyeliner + Brow Gel

Save £9
Colour & Highlighter Sticks

Colour & Highlighter Sticks

Save £11
Brow Gel + Brow Serum

Brow Gel + Brow Serum

Save £6
Mascara + Brow Gel

Mascara + Brow Gel

Save £7
Black & Brown Mascara

Black & Brown Mascara

Save £9
Mascara + Lash Serum + Makeup Remover

Mascara + Lash Serum + Makeup Remover

Your body changes as you age. Your beauty products should too.

At Rumi Cosmetiques our goal is to craft beauty products that evolve together with you. Embrace a novel approach to mature beauty that's fully tailored to your needs.

What makes it the best:

  • checked-icon For sensitive skin & eyes
  • checked-icon Active ingredients that nourish & repair
  • checked-icon More potent & effective formulas
  • checked-icon A scientific approach to beauty after 50

Best Sellers

Shop products that are most loved by thousands of mature women.

HairMagic+ Hairline Powder

HairMagic+ Hairline Powder

VolumeCare+ Mascara

VolumeCare+ Mascara

Natural Black

LushLine+ Waterproof Eyeliner

1 Month Supply

LashCare+ Serum

Espresso

PowerBrow+ Tinted Eyebrow Gel

Bundle & Save

Get our best-selling duo at the lowest available price!

Mascara + Eyeliner

A powerful duo that’s designed to define, accentuate, and awaken your eyes for a timeless and captivating look.

Mascara + Eyeliner

Included in the bundle:

VolumeCare+ Mascara

LushLine+ Waterproof Eyeliner

Add To Cart - £47 £55 Learn More
before
after

The Rumi Blog

See All
The Science of Lash Care: A 2 Part Series: Part 1
The Science of Lash Care: A 2 Part Series: Part 1

Part 1: How Our Lashes Grow and What Changes with Age Eyelashes may be small, but they are surprisingly complex. 💞They protect our eyes from dust and debris, enhance our...

Read More arrow-right
Q & A with Tammy: LashCare+ Serum
Q & A with Tammy: LashCare+ Serum

As women, we expect changes with age, but many of us are caught off guard when our lashes begin to thin, shorten, or lose their fullness, especially during perimenopause and...

Read More arrow-right
Hair Thinning in your 50's: Why It Happens and How to Shine Through It
Hair Thinning in your 50's: Why It Happens and How to Shine Through It

As women, our hair often feels like an extension of who we are.  So when it begins to thin, especially in our 50s, it can feel unsettling.  But know this:...

Read More arrow-right
Introducing HairMagic+: The Secret to Fuller Natural Looking Hair
Introducing HairMagic+: The Secret to Fuller Natural Looking Hair

Hi there ladies! Kate here again. 💕 If you’ve ever stood in front of the mirror, adjusting your hair just to cover thinning areas or a widening part, you’re not alone. It’s...

Read More arrow-right
Q & A with Heidi: Mascara
Q & A with Heidi: Mascara

As we age, our beauty routines often need a refresh — not because we’re doing anything wrong, but because our skin, lashes, and needs evolve. For many women over 40,...

Read More arrow-right
Your Ultimate Guide to Fabulous Brows after 40 (updated for 2025)!
Your Ultimate Guide to Fabulous Brows after 40 (updated for 2025)!

Hi there, ladies! Kate here, the founder of Rumi Cosmetiques. The Rumi Blog is something that holds great significance for me. It's a place where I can write my heart...

Read More arrow-right
Q & A with Lesley: LushLine+ Eyeliner Tricks and Tips
Q & A with Lesley: LushLine+ Eyeliner Tricks and Tips

If there’s one thing Lesley knows, it’s eyeliner - and how to make it work for every age, eye shape, and confidence level. In this Q&A, she shares her personal...

Read More arrow-right
The Secret to Better Well Being? Care for your Lashes
The Secret to Better Well Being? Care for your Lashes

In today’s fast-paced world, our well-being is more important than ever. While physical health often takes center stage, our mental and emotional wellness deserve just as much care and attention....

Read More arrow-right
11 Makeup Mistakes to Avoid After 50
11 Makeup Mistakes to Avoid After 50

Makeup should enhance, not age you! Here at Rumi Cosmetiques we’re here to guide you through common mistakes and offer easy fixes to help you look and feel your best....

Read More arrow-right
11 Reasons Why You Should Not Sleep with Makeup On
11 Reasons Why You Should Not Sleep with Makeup On

Hello beautiful!  Let’s talk about something we’ve all been tempted to do: hitting the pillow with makeup still on. 💕 We’ve had long days, fun evenings, and nights when our...

Read More arrow-right
Customer Reviews

Trusted By 170,000+ Women

Having literally tried hundreds of mascaras over the years, I’ve finally found one that doesn’t irritate my hyper sensitive eyes OR leave me looking like a panda a couple of hours into the day. And I've definitely noticed my lashes getting longer thanks to the active ingredients.

Karen Brown
Verified Buyer

Goes on smoothly. Stays on all day without smudging or running. Recommend to every mature woman! I’ve tried a few of the ones out there recommended for my age (51) they didn’t work. I almost gave up but thought I’d give Rumi a try. I’m glad I did. This works like a charm!

Ann Downward
Verified Buyer

Yes, I've tried them all! And the reason I haven't stuck with one, so far, is I've been slightly disconcerted with the ingredients, because I have very sensitive eyes. That's why I tried this serum. I can't actually remember what number tube I'm on. Which says it all, I guess!

Georgia Zaris
Verified Buyer

I am fair and have always had problems getting a decent eyebrow color that looks natural. With the PowerBrow+ Gel I can build up not only the coverage but also the shade I need to suit my complexion. It works very well for me and it will be my go to eyebrow tinted gel.

Jane Alexander
Verified Buyer