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Save up to 30% with our bundle deals.

Save £9
1 Month Supply

Mascara + Lash Serum

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Mascara + Eyeliner

Mascara + Eyeliner

Save £13
1 Month Supply

Mascara + Eyeliner + Lash Serum

Save £39
Lash Serum + Brow Serum

Lash Serum + Brow Serum

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All Colour & Highlighter Sticks

All Colour & Highlighter Sticks

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Mascara + Eyeliner + Brow Gel

Mascara + Eyeliner + Brow Gel

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Colour & Highlighter Sticks

Colour & Highlighter Sticks

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Brow Gel + Brow Serum

Brow Gel + Brow Serum

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Mascara + Brow Gel

Mascara + Brow Gel

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Black & Brown Mascara

Black & Brown Mascara

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Hear What Others Have To Say

VolumeCare+ Mascara
VolumeCare+ Mascara
£31
+
Natural Black
LushLine+ Waterproof Eyeliner
£24
+
Espresso
PowerBrow+ Tinted Eyebrow Gel
£26
+
Espresso
PowerBrow+ Tinted Eyebrow Gel
£26
+
Vanilla
InstantGlow+ Multipurpose Highlighter Stick
£28
+

Your body changes as you age. Your beauty products should too.

At Rumi Cosmetiques our goal is to craft beauty products that evolve together with you. Embrace a novel approach to mature beauty that's fully tailored to your needs.

What makes it the best:

  • checked-icon For sensitive skin & eyes
  • checked-icon Active ingredients that nourish & repair
  • checked-icon More potent & effective formulas
  • checked-icon A scientific approach to beauty after 50

Best Sellers

Shop products that are most loved by thousands of mature women.

VolumeCare+ Mascara

VolumeCare+ Mascara

Natural Black

LushLine+ Waterproof Eyeliner

1 Month Supply

LashCare+ Serum

Nude Peach

BloomBlush+ Multipurpose Colour Stick

Vanilla

InstantGlow+ Multipurpose Highlighter Stick

Espresso

PowerBrow+ Tinted Eyebrow Gel

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Bundle & Save

Get our best-selling duo at the lowest available price!

Mascara + Eyeliner

VolumeCare+ Mascara & LushLine+ Waterproof Eyeliner Duo

Define your eyes with the VolumeCare+ Mascara & LushLine+ Waterproof Eyeliner Duo, expertly crafted for mature women. This dynamic pair addresses the unique needs of aging eyes, offering both volume and precision for a stunning, youthful look.

VolumeCare+ Mascara:

  • Shades: Natural Black, Dark Brown
  • Ideal for mature women with short and thin eyelashes
  • Provides exceptional volume, length, and separation
  • Infused with Nourishing Peptides to enhance lash appearance and health
  • Buildable, clump-free, and water-resistant formula
  • Easily removable and suitable for sensitive eyes

LushLine+ Waterproof Eyeliner:

  • Specifically designed for mature eyes with delicate skin
  • Glides on smoothly without dragging
  • Quick-fixing, smudge-proof, and waterproof formula
  • Long-lasting wear that is gentle on sensitive eyes and skin
  • Includes a perfectly angled smudge tip for effortless blending and a built-in sharpener for precise application
  • Nourishes the lash line, helping it appear fuller and healthier

Achieve beautifully defined and captivating eyes with the VolumeCare+ Mascara & LushLine+ Waterproof Eyeliner Duo, combining the best of volume and precision for a confident, age-defying appearance.

Mascara + Eyeliner

Included in the bundle:

VolumeCare+ Mascara

LushLine+ Waterproof Eyeliner

Add To Cart - £47 £55 Learn More
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Customer Reviews

Trusted By 170,000+ Women

Having literally tried hundreds of mascaras over the years, I’ve finally found one that doesn’t irritate my hyper sensitive eyes OR leave me looking like a panda a couple of hours into the day. And I've definitely noticed my lashes getting longer thanks to the active ingredients.

Karen Brown
Verified Buyer

Goes on smoothly. Stays on all day without smudging or running. Recommend to every mature woman! I’ve tried a few of the ones out there recommended for my age (51) they didn’t work. I almost gave up but thought I’d give Rumi a try. I’m glad I did. This works like a charm!

Ann Downward
Verified Buyer

Yes, I've tried them all! And the reason I haven't stuck with one, so far, is I've been slightly disconcerted with the ingredients, because I have very sensitive eyes. That's why I tried this serum. I can't actually remember what number tube I'm on. Which says it all, I guess!

Georgia Zaris
Verified Buyer

I am fair and have always had problems getting a decent eyebrow color that looks natural. With the PowerBrow+ Gel I can build up not only the coverage but also the shade I need to suit my complexion. It works very well for me and it will be my go to eyebrow tinted gel.

Jane Alexander
Verified Buyer