As seen in

Bundle Deals

Save up to 30% with our bundle deals.

Save £9
1 Month Supply

Mascara + Lash Serum

Save £8
Mascara + Eyeliner

Mascara + Eyeliner

Save £13
1 Month Supply

Mascara + Eyeliner + Lash Serum

Save £39
Lash Serum + Brow Serum

Lash Serum + Brow Serum

Save £41
All Colour & Highlighter Sticks

All Colour & Highlighter Sticks

Save £9
Mascara + Eyeliner + Brow Gel

Mascara + Eyeliner + Brow Gel

Save £9
Colour & Highlighter Sticks

Colour & Highlighter Sticks

Save £11
Brow Gel + Brow Serum

Brow Gel + Brow Serum

Save £6
Mascara + Brow Gel

Mascara + Brow Gel

Save £7
Black & Brown Mascara

Black & Brown Mascara

Save £9
Mascara + Lash Serum + Makeup Remover

Mascara + Lash Serum + Makeup Remover

Save £74.25
Mystery Box

Mystery Box

Hear What Others Have To Say

VolumeCare+ Mascara
VolumeCare+ Mascara
£31
+
Natural Black
LushLine+ Waterproof Eyeliner
£24
+
Espresso
PowerBrow+ Tinted Eyebrow Gel
£26
+
Espresso
PowerBrow+ Tinted Eyebrow Gel
£26
+
Vanilla
InstantGlow+ Multipurpose Highlighter Stick
£28
+

Your body changes as you age. Your beauty products should too.

At Rumi Cosmetiques our goal is to craft beauty products that evolve together with you. Embrace a novel approach to mature beauty that's fully tailored to your needs.

What makes it the best:

  • checked-icon For sensitive skin & eyes
  • checked-icon Active ingredients that nourish & repair
  • checked-icon More potent & effective formulas
  • checked-icon A scientific approach to beauty after 50

Best Sellers

Shop products that are most loved by thousands of mature women.

VolumeCare+ Mascara

VolumeCare+ Mascara

Natural Black

LushLine+ Waterproof Eyeliner

1 Month Supply

LashCare+ Serum

Nude Peach

BloomBlush+ Multipurpose Colour Stick

Vanilla

InstantGlow+ Multipurpose Highlighter Stick

Espresso

PowerBrow+ Tinted Eyebrow Gel

Bundle & Save

Get our best-selling duo at the lowest available price!

Mascara + Eyeliner

A powerful duo that’s designed to define, accentuate, and awaken your eyes for a timeless and captivating look.

Mascara + Eyeliner

Included in the bundle:

VolumeCare+ Mascara

LushLine+ Waterproof Eyeliner

Add To Cart - £47 £55 Learn More
before
after

The Rumi Blog

See All
Holiday Presents for All!
Holiday Presents for All!

    The holiday season is here, and with it comes the chaos of shopping for the perfect gifts. If your to-do list feels longer than Santa’s, don’t worry! Whether...

Read More arrow-right
The Importance of Self Care in Winter
The Importance of Self Care in Winter

We are all feeling cooler temperatures lately! With decades of winters behind, the season still manages give us unique challenges for our personal health and wellness. What is it about...

Read More arrow-right
Keeping Stress in Check During the Holidays
Keeping Stress in Check During the Holidays

As the holiday season approaches, so too does the whirlwind of activities: gift shopping, cooking, decorating, and organizing and attending family gatherings. The list becomes endless!  While this time of...

Read More arrow-right
Holiday Gift Guide: Perfect Bundles from Rumi Cosmetiques
Holiday Gift Guide: Perfect Bundles from Rumi Cosmetiques

The holiday season is here, and what better time to celebrate beauty, self-care, and the confidence that comes with feeling and looking your best? Rumi Cosmetiques offers a selection of...

Read More arrow-right
Create a Smokey Eye Look in Just 5 Quick Steps!
Create a Smokey Eye Look in Just 5 Quick Steps!

Creating a quick smokey eye doesn’t need to be complicated! Here’s a simple guide using LushLine+ Eyeliner and VolumeCare+ Mascara to achieve a sultry, smokey look in minutes.  Quick Step-by-Step Guide:...

Read More arrow-right
Maintaining Beauty and Positivity in the Cooler Months: A Guide for Women
Maintaining Beauty and Positivity in the Cooler Months: A Guide for Women

As the days grow shorter and temperatures dip, it can be tempting to cozy up and take a break from routines, but maintaining a thoughtful beauty and wellness regimen can...

Read More arrow-right
Do Cream Based Makeup Products Really Work?
Do Cream Based Makeup Products Really Work?

For years, older women have been on the hunt for the perfect makeup product— one that enhances their natural beauty without settling into fine lines or drying out their skin. ...

Read More arrow-right
Makeup Red Flags to Avoid
Makeup Red Flags to Avoid

Navigating the world of makeup can be tricky and knowing what to avoid is just as important as knowing what not to. 👩‍🦰  ‌ As Rumi Cosmetique's founder; I'm here...

Read More arrow-right
Are You Applying Mascara the Right Way? Tips for Women Over 50 to Make Your Eyes Pop! 💄👁️💖
Are You Applying Mascara the Right Way? Tips for Women Over 50 to Make Your Eyes Pop! 💄👁️💖

Good Morning Ladies!  It’s time to talk about one of our best beauty allies: mascara! It’s that little magic wand that can instantly transform your eyes, making them look bigger,...

Read More arrow-right
Why Water Resistant Makeup is your New Best Friend
Why Water Resistant Makeup is your New Best Friend

Hi again! If you’re like me and have passed the big 5-0, you’ve probably noticed that your makeup needs are a bit different than they were in your 20s. We’re...

Read More arrow-right
Customer Reviews

Trusted By 170,000+ Women

Having literally tried hundreds of mascaras over the years, I’ve finally found one that doesn’t irritate my hyper sensitive eyes OR leave me looking like a panda a couple of hours into the day. And I've definitely noticed my lashes getting longer thanks to the active ingredients.

Karen Brown
Verified Buyer

Goes on smoothly. Stays on all day without smudging or running. Recommend to every mature woman! I’ve tried a few of the ones out there recommended for my age (51) they didn’t work. I almost gave up but thought I’d give Rumi a try. I’m glad I did. This works like a charm!

Ann Downward
Verified Buyer

Yes, I've tried them all! And the reason I haven't stuck with one, so far, is I've been slightly disconcerted with the ingredients, because I have very sensitive eyes. That's why I tried this serum. I can't actually remember what number tube I'm on. Which says it all, I guess!

Georgia Zaris
Verified Buyer

I am fair and have always had problems getting a decent eyebrow color that looks natural. With the PowerBrow+ Gel I can build up not only the coverage but also the shade I need to suit my complexion. It works very well for me and it will be my go to eyebrow tinted gel.

Jane Alexander
Verified Buyer