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Best Sellers

Shop products that are most loved by thousands of mature women.

VolumeCare+ Mascara

VolumeCare+ Mascara

Natural Black

LushLine+ Waterproof Eyeliner

1 Month Supply

LashCare+ Serum

Nude Peach

BloomBlush+ Multipurpose Colour Stick

Vanilla

InstantGlow+ Multipurpose Highlighter Stick

Espresso

PowerBrow+ Tinted Eyebrow Gel

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Hear What Others Have To Say

VolumeCare+ Mascara
VolumeCare+ Mascara
£31
+
Natural Black
LushLine+ Waterproof Eyeliner
£24
+
Espresso
PowerBrow+ Tinted Eyebrow Gel
£26
+
Espresso
PowerBrow+ Tinted Eyebrow Gel
£26
+
Vanilla
InstantGlow+ Multipurpose Highlighter Stick
£28
+

Your body changes as you age. Your beauty products should too.

At Rumi Cosmetiques our goal is to craft beauty products that evolve together with you. Embrace a novel approach to mature beauty that's fully tailored to your needs.

Shop Bestsellers

What makes it the best:

  • checked-icon For sensitive skin & eyes
  • checked-icon Active ingredients that nourish & repair
  • checked-icon More potent & effective formulas
  • checked-icon A scientific approach to beauty after 50
Shop Bestsellers

Bundle & Save

Get our best-selling duo at the lowest available price!

Mascara + Eyeliner

A powerful duo that's designed to define, accentuate, and awaken your eyes for a timeless and captivating look.

Mascara + Eyeliner

Included in the bundle:

VolumeCare+ Mascara

LushLine+ Waterproof Eyeliner

Add To Cart - £47 £55 Learn More
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Bundle Deals

Save up to 30% with our bundle deals.

Save £9
1 Month Supply

Mascara + Lash Serum

Save £8
Mascara + Eyeliner

Mascara + Eyeliner

Save £13
1 Month Supply

Mascara + Eyeliner + Lash Serum

Save £39
Lash Serum + Brow Serum

Lash Serum + Brow Serum

Save £41
All Colour & Highlighter Sticks

All Colour & Highlighter Sticks

Save £9
Mascara + Eyeliner + Brow Gel

Mascara + Eyeliner + Brow Gel

Save £9
Colour & Highlighter Sticks

Colour & Highlighter Sticks

Save £11
Brow Gel + Brow Serum

Brow Gel + Brow Serum

Save £6
Mascara + Brow Gel

Mascara + Brow Gel

Save £7
Black & Brown Mascara

Black & Brown Mascara

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The Rumi Blog

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Golden Years Glow: Summer Beauty Tips for Mature Women
Golden Years Glow: Summer Beauty Tips for Mature Women

As summer arrives, it's time to get excited, bask in the sunshine and enjoy the vibrant season! However, for women over 50, our summer beauty routines can come with unique...

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Are Blush & Highlighter Just for the Young?
Are Blush & Highlighter Just for the Young?

 Embracing that Glow at Every Age: Why Blush & Highlighter Aren't Just for the Young Hi there, beautiful ladies! It's Kate here, the founder of Rumi. I received a truly...

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Brow Renaissance: Artistry for the Modern, Mature Woman
Brow Renaissance: Artistry for the Modern, Mature Woman

In the dynamic landscape of beauty, one often neglected aspect deserving our attention is the world of eyebrows. Navigating the world of brow styling can be a bit trickier than...

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Your Ultimate Guide to Fabulous Brows After 40
Your Ultimate Guide to Fabulous Brows After 40

Your Ultimate Guide to Fabulous Brows After 40 Hi there, ladies! Kate here, the founder of Rumi Cosmetiques. The Rumi Blog is something that holds great significance for me. It's...

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How Nutrition and Gut Health Impacts Your Complexion After 40
How Nutrition and Gut Health Impacts Your Complexion After 40

Glowing Skin Starts from Within How Nutrition and Gut Health Impacts Your Complexion After 40 Hi there, ladies! Today is a very exciting day as it's our first collaborative blog...

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Celebrating the Power of Community
Celebrating the Power of Community

Celebrating the Power of Community  A Heartfelt Message from Kate Hi there, ladies! As I sit down to pen this blog post, my heart is brimming with gratitude, love, and...

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Empowering Hair Growth Journey: Debunking Myths
Empowering Hair Growth Journey: Debunking Myths

Hello, lovely ladies! Kate here! I hope your June has started on a lovely, warm and inspiring note! Many of you are already familiar with me but we also have...

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How to Combat Eyebrow Thinning
How to Combat Eyebrow Thinning

Thin eyebrows sure made their statement in the '90s.  I wouldn't call the pencil-thin trend the most flattering, yet I must admit some women really knew how to pull it...

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Do you smell Spring? How to take time for yourself.
Do you smell Spring? How to take time for yourself.

Now that winter is slowly (very slowly) approaching its end, it's the best time to take some time to unwind, recharge & perhaps rethink what's passed and what's yet to...

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The Secret to Slowing Down Aging (Do You Even Need To?)
The Secret to Slowing Down Aging (Do You Even Need To?)

  Although aging is such a natural and inevitable part of our beautiful life cycle, at times we all might feel like slowing this thing down a bit certainly wouldn't...

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Customer Reviews

Trusted By 170,000+ Women

Having literally tried hundreds of mascaras over the years, I’ve finally found one that doesn’t irritate my hyper sensitive eyes OR leave me looking like a panda a couple of hours into the day. And I've definitely noticed my lashes getting longer thanks to the active ingredients.

Karen Brown
Verified Buyer

Goes on smoothly. Stays on all day without smudging or running. Recommend to every mature woman! I’ve tried a few of the ones out there recommended for my age (51) they didn’t work. I almost gave up but thought I’d give Rumi a try. I’m glad I did. This works like a charm!

Ann Downward
Verified Buyer

Yes, I've tried them all! And the reason I haven't stuck with one, so far, is I've been slightly disconcerted with the ingredients, because I have very sensitive eyes. That's why I tried this serum. I can't actually remember what number tube I'm on. Which says it all, I guess!

Georgia Zaris
Verified Buyer

I am fair and have always had problems getting a decent eyebrow color that looks natural. With the PowerBrow+ Gel I can build up not only the coverage but also the shade I need to suit my complexion. It works very well for me and it will be my go to eyebrow tinted gel.

Jane Alexander
Verified Buyer