LushLine+ Waterproof Eyeliner

LushLine+ Waterproof Eyeliner

Finding the right eyeliner after 40 can be a struggle because the skin around the eye area has changed.

Meet LushLine+ Waterproof Eyeliner. The first eyeliner specifically designed for older eyes that glides on your delicate eyelids without dragging.

Its easy-to-use, quick-fixing, and long-lasting formula will turn your eyes into compliment magnets in seconds.

Smudge-proof and waterproof, the line of your dreams will last all day whilst still being kind to sensitive eyes and skin. The formula is dermatologist-tested and approved to be non-irritating.

It has a perfectly angled smudge tip for smooth, effortless blending and a built-in sharpener that ensures easy and perfectly precise application every single time.

Additionally, the formula includes active ingredients that will not only nourish your lash line but also help your lashes grow luxuriantly.

Choose color:
Natural Black
Natural Grey
Dark Brown

Finding the right eyeliner after 40 can be a struggle because the skin around the eye area has changed.

Meet LushLine+ Waterproof Eyeliner. The first eyeliner specifically designed for older eyes that glides on your delicate eyelids without dragging.

Its easy-to-use, quick-fixing, and long-lasting formula will turn your eyes into compliment magnets in seconds.

Smudge-proof and waterproof, the line of your dreams will last all day whilst still being kind to sensitive eyes and skin. The formula is dermatologist-tested and approved to be non-irritating.

It has a perfectly angled smudge tip for smooth, effortless blending and a built-in sharpener that ensures easy and perfectly precise application every single time.

Additionally, the formula includes active ingredients that will not only nourish your lash line but also help your lashes grow luxuriantly.

YOU STILL GOT IT!

At Rumi Cosmetiques, we are all about helping women redefine themselves and rebuild their confidence.

Lushline+ for a look of lush lashes

THE LOOK WE’RE GOING FOR

Eyes are the focal point of our face and it is where the eye is naturally drawn when we look at others. It is also said that eyes are the window to our souls. So the importance of beautiful and natural eye make-up can't be left undiscussed, at least for us.

Eye make-up should enhance the shape of your eyes and make them appear brighter & more awake. Our LushLine's primary purpose is to make the lashes look truly lush, yet it also draws attention to the eye and can enhance, define or even change your eye shape. It's your chance to be an artist!

Women naturally have more color variation around their eyes. Eyeliner enhances that and makes them look more attractive, resulting in an effortlessly chic, elegant & elevated overall appearance.

We are all so incredibly beautiful in our own unique way. We shouldn’t try to hide ourselves behind layers of foundation and blushed cheeks, but rather enhance the deep beauty that already exists in all of us (and maturity only amplifies it).

Your eyes speak for what's within you. They tell your story without you having to open your mouth. And a fine stroke of LushLine+ can help it be a more memorable one.

In order to protect the delicate eye area, LushLine+ contains active ingredients that will nourish your lash line, revitalizing your skin and tiny hair follicles, so that you always look fresh, well-rested and vibrant.
Having created the 3 ideally superb shades (black, gray & brown), we can surely say that each lady will find her perfect fit and get an opportunity to feel more beautiful, elegant and feminine. In her own unique way.

How it stands out

EASY TO USE

Quick-fixing, blends easily and glides on smoothly.

STAYS PUT

Lasts all day long in any weather, no smudges or smears.

Grows Your Lashes

Contains active ingredients that nourish your lashes.

For Sensitive Eyes

Suitable for even the most sensitive skin & eyes.

Easy To Remove

Comes off easily, especially with our AminoBlend+ makeup remover.

Built-in Sharpener

Ensuring a perfectly precise application every time.

HOW TO USE

STEP 1

Prep your eyes. Putting a primer on your eyelids before applying eyeliner will make it last longer. If needed - use the built-in sharpener to create a keener tip. Let the fun part begin!

STEP 2

Keeping the tip of the eyeliner as close to your lash line as possible, draw a fine line going from the outer to the inner corner of your eye. Repeat this process multiple times to perfect the line as per your personal liking.

STEP 3

Clear any imperfections with a cotton bud that's soaked in make-up remover or use a dry one to make the line less harsh and give your eyes a more subtle look. Finish off with some mascara and voila!

tips & tricks from kate

SHARPEN YOUR EYELINER

To keep your LushLine+ in good shape (literally), sharpen it using the built-in sharpener. It will keep your eyeliner pointy and will refresh it by removing old product & bacteria.

SMUDGE IT GENTLY

Do so with a cotton bud or a round smudging brush to make the lines less harsh for a more subtle appearance. Smudging can also create a quick smokey eye look to brind your look from day to night.

DRAW DOTS AND DASHES

For A more controlled result, apply eyeliner by drawing dots or dashes along your lash line. Connect the dots to create a continuous line.

Here's How Your Purchase Matters

Customer Reviews

Based on 149 reviews
81%
(120)
10%
(15)
5%
(7)
3%
(4)
2%
(3)
J
Jackie Outhwaite
Works Really Well

I love how this eyeliner glides on, even with my 58 year old eyes with less than taut skin! The little sharpener in the base is a great addition. My only negative (for me) is that the brown is a little too pale. But I will be trying the grey soon.

S
Shirley

Best product five stars ⭐️ ⭐️⭐️⭐️⭐️🙏

L
Lissa

Easy to apply & point provides fine line

G
Gaye Williams
Love it

Soft and glides on.
Flattering colour - stays put. A winner!

C
Customer

It’s a lovely colour and glides on really well but doesn’t last that long

S
Sari Leino
Not working

I love your mascara and wanted to try the eyeliner based on good reviews. Unfortunately, it only worked the first time; after that, the tip became blunt, and the sharpener that came with it just breaks the tip, so I have only been able to use it once.

C
Carols Cooke
Love this item

Great mascara no longer have to wear fake lashes they look just as good 😊

A
Angela Smith
So easy to apply

This is by far the easiest to apply eye liner I have used! It really just glides on to mature eyes like a dream and I love the colour.
The only slight negative is that if your eyes water or you rub them for any reason, it does rub off easily. However very easy to reapply again 🤗

J
Joanne Woolcott
Brilliant product

Doesn’t smudge and goes on easily

K
Kate Hjaltun
LushLine+ Waterproof Eyeliner

Excellent product, no eye irritation. I have tried many eyeliners, this is by far the best I have tried. Not cheep but worth the money.

"It does what is says or your money back"
Guarantee

At Rumi Cosmetiques, we believe that exceptional products that do what it says is of paramount importance when it comes to building lasting relationships with our clients.

Therefore, if for some reason you would not be happy with your purchase (which we strongly doubt), we will be happy to return 100% of your hard-earned money.

Just email us and we'll get back to you as soon as possible!

hello@rumicosmetiques.com

Frequently Asked Questions

Natural Black LushLine+: Dimethicone, Polymethylsilsesquioxane, Synthetic Wax, Sucrose Tetrastearate Triacetate, Polyisobutene, Trimethylsiloxysilicate, Silica, Coco-caprylate/Caprate, Hydrogenated Castor Oil, Trimethylpentanediol/adipic Acid/glycerin Crosspolymer, Silica Silylate, Phenoxyethanol, Methicone, Glyceryl Caprylate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Iron Oxides (CI 77499), Blue 1 Lake


Dark Brown LushLine+: Dimethicone, Polymethylsilsesquioxane, Synthetic Wax, Sucrose Tetrastearate Triacetate, Polyisobutene, Trimethylsiloxysilicate, Silica, Coco-caprylate/Caprate, Hydrogenated Castor Oil, Trimethylpentanediol/Adipic Acid/Glycerin Crosspolymer, Silica Silylate, Phenoxyethanol, Methicone, Glyceryl Caprylate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Titanium Dioxide, Iron Oxides (CI 77499), Iron Oxides (CI 77491), Iron Oxides (CI 77492)


Natural Grey LushLine+: Dimethicone, Polymethylsilsesquioxane, Synthetic Wax, Sucrose Tetrastearate Triacetate, Polyisobutene, Trimethylsiloxysilicate, Silica, Coco-caprylate/caprate, Hydrogenated Castor Oil, Trimethylpentanediol/Adipic Acid/Glycerin Crosspolymer, Stearalkonium Hectorite, Silica Silylate, Triethoxycaprylylsilane, Phenoxyethanol, Aluminum Hydroxide, Methicone, Glyceryl Caprylate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Titanium Dioxide, Iron Oxides (CI 77499)

Of course, like all of our products, LushLine+ is hypoallergenic and is suitable for even the most sensitive skin! It’s specially made to be particularly kind, gentle & nourishing.

It all comes down to your personal preference, but we would suggest the following:


Choose Natural Black if you enjoy the classics. For a sharp and sleek look, black eyeliner is always an excellent choice and it will contrast any eye colour beautifully. Opt for Natural Black if you have darker hair or skin tone. Well, black is black, what else to say...
Choose Dark Brown if you prefer a softer, more natural look. Dark Brown will accentuate brown and gold flecks in hazel eyes, it suits green eyes wonderfully and will make your eyes appear a bit larger no matter their colour. Perfect for fair skin!
Choose Natural Gray if you have rather light skin or warm undertones don't suit your complexion. It will be a perfect match for ladies with blue, gray or even brown eyes! If you're a silver sister or are currently transitioning into having gray hair, opting for Natural Gray will bring everything together for a more elegant & sophisticated look.

LushLine+ goes above and beyond your regular eyeliner. It not only convincingly delivers as a simply great eyeliner, but also contains active ingredients that nourish your lash line, all whilst helping your lashes grow luxuriantly. It's as if it had a dash of eyelash serum inside!

We offer a 100% no-risk money back guarantee in case you're not satisfied with the product. We follow a case-by-case approach and will do our best to keep you satisfied!

1. Prep your eyes. Putting a primer on your eyelids before applying eyeliner will make it last longer. If needed - use the built-in sharpener to create a keener tip. Let the fun part begin!


2. For a smoother surface, very gently pull your upper eyelid taut to the side.Keeping the tip of the eyeliner as close to your lash line as possible, draw a fine line going from the outer to the inner corner of your eye. Repeat this process multiple times to perfect the line as per your personal liking. In order to achieve a lighter, more lifted as well as elegant look, we recommend applying eyeliner only to your upper lid.


3. If you wish to apply LushLine+ to your lower lash line as well, keep the tip of the eyeliner pencil as close to it as possible. Draw a thin line from the outer corner of the eye toward the inner corner of your eye. The straight line should extend just two-thirds (or one for a softer look) of your lower lids to make your eyes look bigger—completely lining your lower lids can make your eyes appear smaller. Connect the lines of the eyeliner at the outer corner of your eye and see how your eyes have transformed!


4. To create a winged eyeliner or a cat-eye look, draw a line with an upward angle from the outer corner of your eye, using your lower lash line as a guide. Fill in the line more heavily to create a triangle shape, creating a cat eye. We recommend watching a youtube video for best guidance from a make-up artist!


5. Seal your eyeliner to make it even more durable. Use an eyeshadow brush to apply eyeshadow that’s the same color as your eyeliner on top of your line. Another option is to use transparent powder which you can also apply with your finger. Pat it on gently and remove any excess product if needed.


6. Don't worry if you can't get it right the first time! Clear any imperfections with a cotton bud that's soaked in make-up remover or use a dry one to make the line less harsh and give your eyes a more subtle look. Finish off with some mascara and voila!

Real Reviews From Real People

Customer Reviews

Based on 149 reviews
81%
(120)
10%
(15)
5%
(7)
3%
(4)
2%
(3)
J
Jackie Outhwaite
Works Really Well

I love how this eyeliner glides on, even with my 58 year old eyes with less than taut skin! The little sharpener in the base is a great addition. My only negative (for me) is that the brown is a little too pale. But I will be trying the grey soon.

S
Shirley

Best product five stars ⭐️ ⭐️⭐️⭐️⭐️🙏

L
Lissa

Easy to apply & point provides fine line

G
Gaye Williams
Love it

Soft and glides on.
Flattering colour - stays put. A winner!

C
Customer

It’s a lovely colour and glides on really well but doesn’t last that long

S
Sari Leino
Not working

I love your mascara and wanted to try the eyeliner based on good reviews. Unfortunately, it only worked the first time; after that, the tip became blunt, and the sharpener that came with it just breaks the tip, so I have only been able to use it once.

C
Carols Cooke
Love this item

Great mascara no longer have to wear fake lashes they look just as good 😊

A
Angela Smith
So easy to apply

This is by far the easiest to apply eye liner I have used! It really just glides on to mature eyes like a dream and I love the colour.
The only slight negative is that if your eyes water or you rub them for any reason, it does rub off easily. However very easy to reapply again 🤗

J
Joanne Woolcott
Brilliant product

Doesn’t smudge and goes on easily

K
Kate Hjaltun
LushLine+ Waterproof Eyeliner

Excellent product, no eye irritation. I have tried many eyeliners, this is by far the best I have tried. Not cheep but worth the money.