Best Mascara 2025 for Older Women With Thinning Lashes

Best Mascara 2025 for Older Women With Thinning Lashes

£31
£31
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  • Product Info

Most women over 40 struggle to find the perfect mascara and the reason for that is simple: the needs of their eyelashes have changed, but they continue to use a mascara that's not suitable for them.

Meet VolumeCare+ Lash Growth Mascara. The first waterproof mascara specifically designed for older women with short & thinning eyelashes.

Not only does it provide exceptional volume, length and separation for even the shortest eyelashes, but it's also infused with Growth Peptides™️.

These growth ingredients promote the appearance of longer, thicker & healthier eyelashes that are less prone to fallout and breakage.

VolumeCare+ Mascara has a buildable, smudge-proof, and water-resistant formula, that is effortlessly removable and suitable for the most sensitive eyes.

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4.7
Dark Brown
  • Dark Brown
  • Natural Black

£31.00

As Seen in

Customer Reviews

Based on 8952 reviews
86%
(7658)
8%
(673)
3%
(308)
1%
(111)
2%
(202)
k
kerry markert
The best product ever

Product is wonderful. It does not smudge or leave me with raccoon eyes. I have long eyelashes, but only about 4 of them (it seems) so this product gives fullness to what I have. I am constantly being accused of wearing false eyelashes!

M
Monica Green
My Last Order

I would give the makeup remover an easy 5 stars. It is a delight to use and takes the mascara off beautifully. I believe I ordered the brown mascara and probable need the black. I am careful with my red hair. I wanted to wait a bit before I make the change. I was a bit surprised about the amount of filler in the mascara which you will only see when you take the mascara off. The lash serum I do not care for at all. It burns my eyes when I use it.

N
Nina Shapiro
It’s perfect

Doesn’t run, doesn’t clog and as someone said today my eyes are a pop of colour due to a little eyeliner and your mascara!

S
Sue Bennett
Mascara

Great mascara, stays put all day yet easy to remove, also good with my sensitive skin.

A
Anna McLellan
Volume care plus mascara

It suits me as doesn’t leave with panda eyes like most mascara and also gives incredible length

A
Anonymous
Best Mascara

Easy to apply and long-lasting, waterproof and suitable for sensitive eyes

J
Julie Lilley
Mascara and eyeliner

Mascara gives good definition and doesn’t clump plus stays all day without any smudging.
Eyeliner stays put most of the day

V
Vanda Baker

These three Rumi products are the best in their class. I’ve tried other mascaras over the years of course but I come back to Rumi. They also make the best remover of any on the market.

S
Sarah McCleary
Best mascara

I've tried so many mascaras in the past. Some of them I liked the formula but not the brush or vice versa. Rumi is the best one I've found and has become a firm favourite. It gives great volume and length, is nourishing for lashes and is easy to remove

M
Michelle Collins
Best Mascara for Longer Looking Lashes

I love this mascara because it only takes a few strokes of the brush to have really long lashes without the clumpy look. Easy to use and great looking lashes, and once it's on it stays in place, no fading, running, flaking, perfect!

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