Best Mascara 2024 for Older Women With Thinning Lashes

Best Mascara 2024 for Older Women With Thinning Lashes

Most women over 40 struggle to find the perfect mascara and the reason for that is simple: the needs of their eyelashes have changed, but they continue to use a mascara that's not suitable for them.

Meet VolumeCare+ Lash Growth Mascara. The first waterproof mascara specifically designed for older women with short & thinning eyelashes.

Not only does it provide exceptional volume, length and separation for even the shortest eyelashes, but it's also infused with Growth Peptides™️.

These growth ingredients promote the appearance of longer, thicker & healthier eyelashes that are less prone to fallout and breakage.

VolumeCare+ Mascara has a buildable, smudge-proof, and water-resistant formula, that is effortlessly removable and suitable for the most sensitive eyes.

Choose color:
Dark Brown
Natural Black

Most women over 40 struggle to find the perfect mascara and the reason for that is simple: the needs of their eyelashes have changed, but they continue to use a mascara that's not suitable for them.

Meet VolumeCare+ Lash Growth Mascara. The first waterproof mascara specifically designed for older women with short & thinning eyelashes.

Not only does it provide exceptional volume, length and separation for even the shortest eyelashes, but it's also infused with Growth Peptides™️.

These growth ingredients promote the appearance of longer, thicker & healthier eyelashes that are less prone to fallout and breakage.

VolumeCare+ Mascara has a buildable, smudge-proof, and water-resistant formula, that is effortlessly removable and suitable for the most sensitive eyes.

YOU STILL GOT IT!

At Rumi Cosmetiques, we are all about helping women redefine themselves and rebuild their confidence.

THE EYELASH LOOK OF YOUR DREAMS

Treats Your Eyelashes In 3 Ways

Customer Reviews

Based on 5123 reviews
86%
(4389)
6%
(284)
4%
(199)
2%
(86)
3%
(165)
D
DS
Works very well!

I have enjoyed the sample given and I can tell a difference in my eye lashes being healthier and growing!

A
Angela Miller
Fabulous Mascara for us more mature ladies

Love this, doesn't flake, smudge and looks my lashes look longer.

As I'm going through menopause, one of the symptoms is dry eye and, therefore, I have constantly watery eyes. This mascara, no more panda eyes. Highly recommend

m
maryg
Endless volume!

Love the color and volume to my lashes!
Thank you!!!

L
Lois Snyder
Very hard to remove

Too hard to remove

A
Anne Beresford
Great Product !

I have been using this mascara for a couple of weeks and I love it! The brush is perfectly designed for separating lashes. The mascara goes on easily and doesn't clump. It defines my lashes and gives them the impact I'm looking for.
The mascara stays in place all day long and doesn't smudge, even on the lower lashes. This is a first for me! I often used to need to tidy up smudges over the course of the day and evening.
I do find that removing it is a little more challenging than I am used to, but I am dealing with that and it's a small price to pay next to the advantages of this mascara. I will certainly be buying more in the future. And it is competitively priced!

L
Lea
Best Mascara EVER!

Trust me when I tell you that I’ve tried every mascara on the market. This is literally the best I’ve ever used in every way. No clumping, no flaking, and makes my lashes look REALLY long.

S
Sharon kelly

It's brilliant it does what it says

J
Joanne Stern
Excellent mascara!

I have tried many, many mascaras over the years, including those of the highest price. Rumi is the best I’ve used—good consistency, great applicator, good lash separation, no clumping.It does what it says it’ll do. No more searching.

M
Michelle Nyangereka
Best Mascara Ever

Zero irritation, excellent wand for perfect coverage that didn’t end up on my eyelids and best of all breathed life into my short sparse lashes making them look long and luscious!

D
Doreen Roberts
Excellent mascara

I lost my eyelashes in 2016/17 after having chemotherapy treatment. I came across Rumi Cosmetics and tried their mascara and serum products. My lashes were very short and thin, but after using the products for a few months they became strong and long again. People are always commenting on how long my lashes are. I would highly recommend the products.

"It does what is says or your money back"
Guarantee

At Rumi Cosmetiques, we believe that exceptional products that do what it says is of paramount importance when it comes to building lasting relationships with our clients.

Therefore, if for some reason you would not be happy with your purchase (which we strongly doubt), we will be happy to return 100% of your hard-earned money.

Just email us and we'll get back to you as soon as possible!

hello@rumicosmetiques.com

Frequently Asked Questions

You can expect immediate volume for your eyelashes while the active ingredients in the formula will make them appear healthier and longer with consistent everyday use. You will get the best of both worlds: happy & healthy lashes combined with a dramatic look.

Yes! The formula has been tested and developed so that it’s suitable for even the most sensitive eyes.

Simply rinse off our mascara with warm water and a washcloth using a gentle downward-sweeping motion.
You can also use your favorite cleanser or makeup remover.

If you wish to remove VolumeCare+ Mascara gently, without damaging your eyelashes and nourish them at the same time, consider our AminoBlend+ Micellar Makeup Remover! It's a 2-in-1 solution that not only removes makeup, but also treats eyelashes with effective soothing & nurturing ingredients!

It's not water-proof but water-resistant. This offers a smudge-free look all-day while providing eyelash-friendly removal at the end of your day!

Yes! The active ingredients and eyelash-friendly removal process will help to condition and nourish your lashes in a very kind and caring way in order to achieve the appearance of longer, thicker & healthier eyelashes that are less prone to fallout and breakage. Your lashes will thank you for this!

Important To Know

Don’t wiggle and pump the wand of your mascara in and out of the tube. Doing so pushes air into the tube and dries it out. This can cause your mascara to clump up, making it messy and unattractive.

Step-by-Step Application

Gently take out your mascara wand. Remember that there is no need to pump it to load the mascara.

Next, scrape the tip against the tube so that the wand isn’t overloaded and wet. You can then push back the liquid into the mascara with the wand to have the mascara liquid last longer.

Then, apply your mascara to your top lashes, starting with the tips and then going to the base of the lashes. While applying your mascara, look down towards your nose, not straight ahead.

Next, with the tip of the wand, push up the outer corners of your lashes.
After this, use a double-edged brush to separate any areas that may have become a little clumpy. At this stage, comb from the top and the bottom.

Finally, put a soft layer of the mascara to your lower lashline performing a light wiggling motion.

VolumeCare+ Mascara was created when no such thing could be found on the market. There wasn't a mascara that had been specifically designed for thinning eyelashes, taking into consideration all the other aspects mature women face on a daily basis (e.g. sensitive eyes & skin, eyes that water, menopausal sweats, weak eyelashes that can't be rubbed when removing etc.).That's one of the reasons it's difficult to consider VolumeCare+ a "traditional" or "regular" mascara. It serves as a mini treatment to your lashes with each coat you apply. An effective 2-in-1 solution that not only finds and coats even the shortest of lashes but also conditions and nourishes them to achieve the appearance of longer, thicker & healthier eyelashes that are less prone to fallout and breakage.

Aqua, Copernicia Cerifera (Carnauba) Wax, Acrylates/Octylacrylamide Copolymer, CI77499 Black Oxide of Iron, Stearic Acid, Propylene Glycol, Cera Alba, Dimethicone, PVP, CI77266 D&C Black No.2,
POLYSORBATE 80, Sorbitan Sesquioleate, Triethanolamine, Phenoxyethanol, Methylparaben, Propylparaben, Fragrance Alcohol Denat., Myristoryl Pentapeptide-17, Biotinoyl Tripeptide-1

Real Reviews From Real People

Customer Reviews

Based on 5123 reviews
86%
(4389)
6%
(284)
4%
(199)
2%
(86)
3%
(165)
D
DS
Works very well!

I have enjoyed the sample given and I can tell a difference in my eye lashes being healthier and growing!

A
Angela Miller
Fabulous Mascara for us more mature ladies

Love this, doesn't flake, smudge and looks my lashes look longer.

As I'm going through menopause, one of the symptoms is dry eye and, therefore, I have constantly watery eyes. This mascara, no more panda eyes. Highly recommend

m
maryg
Endless volume!

Love the color and volume to my lashes!
Thank you!!!

L
Lois Snyder
Very hard to remove

Too hard to remove

A
Anne Beresford
Great Product !

I have been using this mascara for a couple of weeks and I love it! The brush is perfectly designed for separating lashes. The mascara goes on easily and doesn't clump. It defines my lashes and gives them the impact I'm looking for.
The mascara stays in place all day long and doesn't smudge, even on the lower lashes. This is a first for me! I often used to need to tidy up smudges over the course of the day and evening.
I do find that removing it is a little more challenging than I am used to, but I am dealing with that and it's a small price to pay next to the advantages of this mascara. I will certainly be buying more in the future. And it is competitively priced!

L
Lea
Best Mascara EVER!

Trust me when I tell you that I’ve tried every mascara on the market. This is literally the best I’ve ever used in every way. No clumping, no flaking, and makes my lashes look REALLY long.

S
Sharon kelly

It's brilliant it does what it says

J
Joanne Stern
Excellent mascara!

I have tried many, many mascaras over the years, including those of the highest price. Rumi is the best I’ve used—good consistency, great applicator, good lash separation, no clumping.It does what it says it’ll do. No more searching.

M
Michelle Nyangereka
Best Mascara Ever

Zero irritation, excellent wand for perfect coverage that didn’t end up on my eyelids and best of all breathed life into my short sparse lashes making them look long and luscious!

D
Doreen Roberts
Excellent mascara

I lost my eyelashes in 2016/17 after having chemotherapy treatment. I came across Rumi Cosmetics and tried their mascara and serum products. My lashes were very short and thin, but after using the products for a few months they became strong and long again. People are always commenting on how long my lashes are. I would highly recommend the products.