Hi there, beautiful ladies!
It's Kate here, the founder of Rumi. I received a truly engrossing message this week from a lady that has just seen our newly launched color & highlighter sticks.
I don't want to share her personal message but one of the concerns she mentioned was: “Isn't it for the young girls?”
Being close to my 60th year of this life, I couldn't help but write a page long reply only to this little snippet of her message. And then it struck me…
She surely isn't the only one thinking that!
So today, I'm inviting you to embark on a journey through the ever-evolving landscape of beauty - one that's rewriting the rules and reshaping perceptions of age, confidence, and self-expression.
Picture this: a world where every wrinkle tells a story, every gray hair is a badge of wisdom, and every laugh line is a testament to a life well-lived.
I choose to see a world where beauty isn't confined by age but rather celebrated at every stage of life. It's a realm where the modern mature woman isn't defined by societal expectations but rather empowered by her own sense of self-assurance and grace.
Why wouldn't (or shouldn't) we wear blush & highlighter over the age of 40, 50 or 60?!
As more and more ladies embrace their individuality, defy stereotypes, and reclaim their power, In my opinion, the concept of beauty is undergoing a profound metamorphosis.
It's a revolution fueled by authenticity, inclusivity, and the unwavering belief that beauty knows no boundaries, especially once you have hit a certain age milestone.
In this dynamic era we live in, make-up isn't just about masking flaws or adhering to outdated standards.
It's about enhancing your unique features, expressing your creativity, and radiating confidence from within. It's about celebrating the journey of aging gracefully and embracing the beauty that comes with it.
So, let's debunk a common (to my surprise) misconception right off the bat: blush isn't just for the young!
Whether you're in your twenties or your golden years, blush can add a youthful, radiant flush to your complexion that instantly brightens your entire look.
And guess what? Our newly launched BloomBlush+ Multipurpose Color Stick is here to prove just that.
With three gorgeous shades to choose from, there's something for everyone in our lineup.
From soft peaches to deep reds, these creamy color sticks effortlessly blend into the skin, imparting a natural-looking glow that's oh-so-flattering!
And let me tell you, this is why I love these! My skin after peri-menopause and menopause has not been the same it was before. So my skincare & make-up products needed to change as well.
ARE CREAM PRODUCTS BETTER FOR MATURE SKIN?
Cream-based make-up is my go-to choice for mature skin due to its hydrating properties.
Unlike powders, creams don't settle into fine lines and wrinkles, thanks to their ability to move with your skin, leaving it smooth and youthful.
As we age, our skin loses moisture and elasticity, leading to dryness and rough texture.
Cream make-up, such as our BloomBlush+ and InstantGlow+ contain moisture-retention ingredients that lock in hydration, preventing it from looking cakey or settling into pores.
Our sticks also are infused with a potent blend of skin-loving ingredients, including Vitamin E, Vitamin B5, Rosehip Seed Oil, Castor Seed Oil, and Hyaluronic Acid, so they not only beautify your complexion but also nourish and protect your skin from environmental stressors.
Additionally, our sticks add a healthy flush of color and shimmer to the skin, combating dullness and dryness without the need for brushes (simply use your fingers), making application quick and easy for a radiant, hydrated look.
TIP FROM KATE:
Our BloomBlush+ Color Stick is not only blush - you can also use it on your lips, lids & in whichever spots you wish!
I love adding a tiny bit to the upper part of my forehead and a bit on the bridge of my nose to mimic that beautiful sun-kissed look!
OK, BLUSH, BUT I DON'T WANT TO SHINE LIKE A DISCO BALL ON MY 60TH BIRTHDAY!
Whether you're looking to add a subtle shimmer to your cheekbones or enhance your natural radiance, our InstantGlow+ Multipurpose Highlighter Stick has got you covered!
Available in two versatile tones, Vanilla & Cinnamon, our highlighter stick is perfect for achieving that lit-from-within glow that we all crave.
Plus, its creamy formula is infused with nourishing ingredients like Vitamin E and Rosehip Seed Oil, so you can feel good about what you're putting on your skin.
Now, let's get down to business. How can you use these multipurpose sticks to look and feel your best at any age?
Here are a few more tips:
- Use different colors of blush in different seasons of the weather and your life
- Add highlighter to your collarbones & shoulders
- Use BloomBlush+ and/or InstantGlow+ as an eyeshadow and lipstick!
- Apply it to your fingers first and then onto your face for a more controlled application or apply it straight onto your skin and blend with your fingers once you're more comfortable and acquainted with the sticks of your choice
- Get 2 or more sticks for an automatic discount of 15%!
I don't talk about mixing & matching these sticks for no reason...
They're the perfect team of 5 and the more you have at your disposal, the easier it is for you to look your best depending on the occasion, the weather, your mood & preference!
Ladies! I hope today I managed to reassure you that blush and highlighter aren't just for young girls, they're for everyone!
I'm incredibly happy to see the first orders with our newly launched sticks arriving at your doorsteps!
And I truly want to thank all the ladies who have already posted photos and videos with the products! You look absolutely stunning wearing all the shades!
As always, for us these are not just gorgeous color and highlighter sticks, these are tools to make you feel more confident, more beautiful and vibrant, expressing your natural beauty and enhancing it!
Because in the realm of ageless beauty, every brushstroke is a brush with self-love, every pigment is a reflection of your essence, and every look is a celebration of the beautiful journey that is life.
That's it for today, girls!
Love,
Kate
