One sheet a day keeps the wrinkles away!
March is here and I finally feel like shedding my old winter skin, in many ways. I finally start to feel my inner self waking, turning my face towards the warm sun and blossoming.
One of my favorite skincare products are sheet masks – a Korean skincare phenomenon that took the rest of the world by storm. And I completely understand why!
The cotton sheet mask is literally drenched in all the goodness your skin is thirsty for. It’s a professional treatment you can easily use at home – a hydrated and nourished complexion whilst you unwind on your sofa. Who wouldn’t like that?!
“The earliest records of face masks go back 5,000 years to India. In ancient Ayurvedic tradition, face and body masks called “ubtan” were made using a combination of herbs, plants, and flowers.”
But who invented sheet masks?
The history of sheet masks dates back to 1857 when Parisian women used slices of beef on their skin to avoid signs of aging and wrinkles.
Now, although I wouldn't be willing to do that even if I had the most wrinkly complexion, Parisian women knew something important.
At a certain age your skin starts to lose its elasticity, luminosity & overall healthy and hydrated look. It is absolutely in need of something that will deeply nourish and care for it in the most kind and delicate way.
Why are sheet masks effective?
It's very similar to serum, but in some ways even better. Usually sheet masks are made of cotton, biocellulose, hydrogel, cupra, tencel or other thin & fast-absorbing materials that are later infused with all the hydrating and active ingredients.
The sheet prevents water and formula essence from evaporating into air, allowing your skin to better absorb all the beneficial goodness and making them super effective!
What is your goal?
There are hundreds of thousands of different formulas and sheet masks out there that serve a different purpose. It's important to understand your reason as to why you want & need one.
Brightening sheet masks
Usually have Niacinamide, Pearl extracts, natural root extracts like liquorice root extract and most commonly Vitamin C or something of similar nature. These are made for dull skin that is in need of brightening, quite literally.
Exfoliating sheet masks
Mainly used to treat pore-prone skin. Typically such masks will have salicylic acid that helps your skin appear more healthy by dissolving the type of skin debris that clogs pores and causes acne.
"Salicylic acid can directly dissolve the keratin plugs and regulate the skin cells," says Rachel Nazarian, M.D., a board-certified dermatologist in New York City.
AHA (alpha hydroxy acids) masks work well on the skin's surface to loosen old, dead skin and reveal fresh newer skin.
Most popular - Hydrating sheet masks
Are for dry or dehydrated skin and also perfectly suitable for mature skin. Most common ingredients are hyaluronic acid, sodium hyaluronate and different extracts.
Calming & Soothing sheet masks
Also a wonderful pick for mature skin as it's usually very sensitive and needs some extra delicate care, especially when living in the city.
These masks usually have the holy grail ingredient Panthenol that reduces inflammation, itching, improves hydration and accelerates epidermal wounds' rate of healing.
Chamomile extracts are widely used as well as Centella Asiatica and honey.
So called “anti-aging” sheet masks
I honestly hardly tolerate the “anti-aging” slogans, but oh well, it's what they do I guess. Usually such masks have collagen as well as many other popular ingredients such as snail mucin, adenosine and ginseng root extract.
The secret is out…
Yes! Yes, we will have sheet masks added to our product range which some of you have already been informed of via emails and some of you have even pre-ordered the product already! We're so grateful you did. Pre-orders help us create new products more easily, so that you can get your hands on them even quicker.
We take it very seriously.
When creating our own sheet masks, we wanted to achieve the same effect as if ancient traditions were applied, making our masks as natural and beneficial as possible, of course, enriching the natural ingredients with outstanding new-age technology.
We wanted to create something that's specifically designed for mature skin. Something that has ALL the ingredients it needs for the most effective and noticeable results.
As I'm a big fan of sheet masks myself as is our whole team, it was important to us that these sheet masks check all the boxes. And they do!
Rumi Cosmetiques FACE RE-FRESH Moisturizing Sheet Mask is built to replenish your skin with all the goodness it needs!
Formulated with hyaluronic acid, collagen, rosemary leaf extract and vitamins C and E, this mask will deeply nourish your skin, improve luminosity, soothe redness and reduce the appearance of fine lines by sealing in the, oh, so needed moisture.
With the fast-absorbing richness of the silky soft sheet, our revitalizing mask leaves skin feeling fresh and luxuriously plump. A smooth and radiant complexion in just 20 minutes!
Why is this THE mask you need?
- Think of hyaluronic acid like a sponge that grabs onto water and pulls it into the outer skin layers to hydrate, plump & soften signs of aging. More on its benefits here:
US: https://rumicosmetiques.com/blogs/articles/10-benefits-of-hyaluronic-acid
UK: https://rumicosmetiques.co.uk/blogs/news/10-benefits-of-hyaluronic-acid
- Collagen helps skin cells adhere to one another and also gives the skin strength, elasticity and smoothes wrinkles & fine lines.
- Vitamin C is touted for its skin-brightening qualities.
- The anti-inflammatory properties of rosemary extract help to reduce swelling and puffiness of the skin. It also helps to heal blemishes and soothe the skin. This herb's medicinal qualities makes it a powerful cure for chronic skin conditions including dermatitis, eczema and psoriasis.
- According to American Academy of Dermatology, vitamin E is a powerful antioxidant that is effective at repairing your skin and can help prevent premature skin aging. Vitamin E helps nourish and protect your skin from damage caused by free radicals as well as reduce UV damage.
In case you are as excited for FACE RE-FRESH as our whole team, we would highly appreciate you applying to pre-ordering! We have a very sweet offer on it at the moment – according to the number of masks you order, we send you double the amount!
Buy 3, get 6
Buy 5, get 10
Buy 10, get 20
Ah, we can't wait for you to try these! Such a quick and easy way to nourish your skin! I would love answering any of your questions, so feel free to message us or leave a comment! :)
Love,
Kate
